1:25 PM - 2:25 PM

Concurrent Session II
Breakout Track 3: Event Design
Contract Strategies for the Win-Win

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Valerie Sumner

Owner, VRS Meetings & Events Inc.

Valerie enjoys her role with VRS, working with clients, colleagues, and partners to guide business event development, strategic planning, marketing and creative design within the face to face and digital event practice. From hotel sales and marketing positions, she continued her passion for the industry as part of the leadership team, taking the TCI Companies (DMC-Washington DC) global. In 2005 she launched VRS Meetings & Events with her sister, Roberta. Valerie brings leadership, vision, and a can-do attitude to the VRS team, each client and to every event. Problem solving and designing solutions are part of Valerie’s DNA. Contract negotiations, budget development and managing high-level budgets are an “opportunity”. Always eager to learn, Valerie is a frequent presenter, facilitator and attendee at industry conferences. She has served in leadership positions in PCMA regionally and nationally, serves on community volunteer leadership boards, presents at colleges and universities and serves on business event industry association committees.

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