10:45am - 11:45am

Breakout Session 4: Technical Direction & Producing Major Live Events – It’s Just Rocket Science!

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Troy Peters

VP Marketing & Business Development - Video West, inc.

Troy’s background began in motion picture production before migrating to association show management where he took on the role of managing the technology needs at their annual events across the globe.

Holding city-wide multi-day conferences with upwards of 20,000 people attending daily general sessions, receptions, and breakouts he quickly grew frustrated with not knowing AV. In 2010 he had enough and pursued his knowledge of live event AV technology by becoming a Certified Technology Specialist with Audio Visual & Integrated Experience Association (AVIXA). By learning the ins and outs of audio, video, lighting, and staging he was able talk-the-talk and help the association be a more proactive player in the direction of the ultimate attendee experience. Shortly after his certification he was hired with Video West, a national production company designing events for national associations, corporations and agencies including The White House, The State Department, the McCain Institute, supporting the PGA, NFL, and NCAA events and most recently broadcasting Sir Richard Branson’s ride into space with Virgin Galactic.

Troy is an active volunteer for event industry groups sitting on multiple boards of directors and committees and is dedicated to keeping himself and his company relevant in ever changing times. His 3-2-1 teaching technique enforces takeaways for those attending his sessions by building on entertaining A-Ha moments and opportunities to share beyond the class.

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