10:45am - 11:45am

Breakout Session 2: A Conversation about Event Design

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Nicole Armstrong

Strategic Events - MITRE

With 25 years of experience, Nicole Armstrong focuses on creating thoughtful events that deliver impact and engagement. Currently, she serves as the head of Strategic Events at the MITRE corporation where she is responsible for elevating the role of events, supporting key corporate initiatives, and delivering business impact. Prior to MITRE, Nicole has worked with corporations and non-profits driving event strategy, building brand awareness, and creating award-winning event programs. Nicole received her B.A in English from the College of William and Mary. She holds several industry certifications including CMP, CMM, DES, and CED. In May 2018 she received PCMA’s Visionary Award as the Digital Event Strategist of the Year, nominated for her work on the Internet Society’s 2017 InterCommunity event.

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