10:45am - 11:45am

Breakout Session 1: Case Study: Positioning Sponsors as Thought Leaders

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Michelle Mobley

VRS Meetings & Events, Inc

Michelle works with clients to grow revenue through marketing campaigns, sponsorship, and exhibit programs for both conferences and special events. She creates a roadmap for success and puts action steps to tasks at hand.

She has had a great deal of success creating detailed partnership programs, forecasting partnership results, and developing recap reports for best practices. She understands the importance of brand management and has worked with major organizations such asTarget, UBER, NFLPA, BB&T, and United Airlines to ensure that their brand translates into live events.

Michelle’s personal skills allow her to build volunteer management programs for large scale events, create seamless registration experiences, and integrate a high level of customer service procedures for your most VIP guests. She received her undergraduate degree from Ball State University. She has participated in more than 200 hours of post-college education in the fields of marketing, social media, and event management

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