2:55 PM - 3:55 PM

Concurrent Session III
Breakout Track 1: Event Technology/Innovation
How AI and ChatGPT Affects Our Industry

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Dr. Seungwon (Shawn) Lee, PhD

Associate Professor of Convention & Event Management & Technology, George Mason University

Dr. Lee’s professional works and research focus on the integration of technology into event management. He has a unique combination of education and work experiences in both computer science engineering and event management. He earned bachelor’s degree in Computer Science Engineering and worked as a computer programmer and assistant manager of technology professional development and IT strategy planning team for SAMSUNG. He earned his master degree in Tourism Administration from the George Washington University and PhD degree in Hospitality Management (concentrations in meetings and technology) from Virginia Tech.

He worked as a convention/meeting planner for the Association of Science and Technology Centers and a director of special events for Korean-American Centennial National Gala in Washington, D.C. He also worked as a meeting technology research specialist for Continuing and Professional Education at Virginia Tech. Dr. Lee is the editor of The Wiley Event Management Series and an editorial board member of the Journal of Convention and Event Tourism and Journal of Hospitality and Tourism Cases by ICHRIE..

Dr. Lee is the recipient of 2-time (2013 & 2014) George Mason University Teaching Excellence “Teacher of Distinction” for his dedication and highly effective teaching and was also nominated for 2012 Professional Convention Management Association (PCMA) Educator of the Year award.

He has published his research in the areas of meeting/convention/event management and impacts of Information and Communication Technology (ICT) on the meeting/event industry in respected academic journals. He also presented his research at the International Council on Hotel, Restaurant, and Institution Education (I-CHRIE), International Live Event Association (ILEA) Annual Professional Development Conference, Meeting Professionals International (MPI), Professional Convention Management Association annual convention, International Hospitality and Convention Expo, and the Educational Technology Leadership Conference. He also conducted research for the Destination Marketing Association International (DMAI) and ILEA. He served and is serving as a committee member or board member for industry associations, including MPI, ILEA, Hospitality Technology Strategic Initiative Council, and Virginia Restaurant, Lodging and Travel Association.

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